Communication Effectiveness in Rebuilding and Raising Awareness for Safe and Innovative Future Tourism in Oman

Abstract

Purpose

The main objective of this chapter is to examine the country's internal communication environment that helps create community awareness and improve public–private tourism partnerships to achieve Oman Vision 2040. This chapter also attempts to understand the efforts of the National Tourism Organization (NTO) in building community relationships and empowering them by capitalizing on available resources within the community.

Methedology

The study is based on qualitative and quantitative methods. A purposive sampling technique has been applied, and the data collection has been done through surveys and interviews from the Ministry of Heritage and Tourism, Salalah, Oman, to reach out to the findings.

Citation

Tripathi, S. and Al Shahri, M. (2023), "Communication Effectiveness in Rebuilding and Raising Awareness for Safe and Innovative Future Tourism in Oman", Kumar, J., Bayram, G.E. and Sharma, A. (Ed.) Resilient and Sustainable Destinations After Disaster (Tourism Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Leeds, pp. 157-178. https://doi.org/10.1108/978-1-80382-021-720231012