The Role of Artificial Intelligence in the Insurance Industry of India

Abstract

Introduction: Artificial intelligence (AI), the engineering of brilliant machinery, performs intelligent human intelligence tasks, such as learning and problem-solving. Insurance is a financial protection policy either for individuals or entities to reimburse losses from the insured company. The role of AI in insurance always helps enhance customer services and understand their behaviour.

Purpose: This chapter aims to determine the role of AI in the insurance industry in India. The insurance industry is expanding very fast, and to further increase its horizons, the part of the technology of AI is essential. However, this sector has initiated using AI technology and is expanding its scope to benefit the customers.

Methodology: The authors selected research papers of the last five years to review and determine how the technology changed during the period and how an increase in AI benefits the industry and facilitates delivering the best services, and understanding the customer’s needs and behaviour.

Findings: It has been found that the industry is moving very fast and adopting the AI technology methods to enhance customer services, betterment for growing India, and serve insurance services to the nation efficiently.

Citation

Sharma, V. and Sood, D. (2022), "The Role of Artificial Intelligence in the Insurance Industry of India", Sood, K., Balusamy, B., Grima, S. and Marano, P. (Ed.) Big Data Analytics in the Insurance Market (Emerald Studies in Finance, Insurance, and Risk Management), Emerald Publishing Limited, Leeds, pp. 287-297. https://doi.org/10.1108/978-1-80262-637-720221017