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Digital Transformation Practices in the Brazilian Fitness Industry

Flávia da Cunha Bastos (Associate Professor at Sport Department)

Raquel Vieira Nakamura (Researcher at the Group of Studies and Research in Sport Management)

Guilherme Moscardi Monteiro (Researcher at the Group of Studies and Research in Sport Management)

ISBN: 978-1-80117-861-7, eISBN: 978-1-80117-860-0

Publication date: 20 July 2022

Bastos, F.d.C., Nakamura, R.V. and Monteiro, G.M. (2022), "Digital Transformation Practices in the Brazilian Fitness Industry", García-Fernández, J., Valcarce-Torrente, M., Mohammadi, S. and Gálvez-Ruiz, P. (Ed.) The Digital Transformation of the Fitness Sector: A Global Perspective, Emerald Publishing Limited, Leeds, pp. 81-86. https://doi.org/10.1108/978-1-80117-860-020221012

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Emerald Publishing Limited