Index

Citation

(2021), "Index", Pantano, E. (Ed.) Creativity and Marketing: The Fuel for Success, Emerald Publishing Limited, Leeds, pp. 187-192. https://doi.org/10.1108/978-1-80071-330-720211016

Publisher

:

Emerald Publishing Limited

Copyright © 2021 Emerald Publishing Limited

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INDEX

AACSB

, 172

Abductive thinking

, 88

Absorbing artistry

, 137

Advertising

, 56, 120

advertising/promotion

, 20

labelling brand posts regulations as

, 120–125

regulations

, 122

in sports context

, 22

works

, 27–28

Advertising Standards Authority (ASA)

, 121

AirBnB

, 87, 94

Alarm policy makers

, 61

Alcohol beverage sector

, 105, 109, 111

Art-based initiatives (ABIs)

, 135–136

conceptual framework for ABIs-enabled value co-creation

, 141–143

conceptualisation of ABIs-enabled value co-creation

, 140–143

influence of ABIs on value creation

, 137–138

literature review

, 134–140

service logic and co-creation

, 138–139

working mechanisms

, 136–137

Art(s)

, 21, 134

art based interventions

, 58

experiences

, 142

potential of deploying arts in luxury business

, 134–138

Artfulness creation

, 137

Artification

, 134

Artificial Dog

, 107

Artificial intelligence (AI)

, 28–29, 102

tools

, 102

usage of AI to develop new products

, 103–105

Artistic artefacts

, 135–136

Artistry

, 136

absorbing

, 137

Artworks from artworld

, 136

Attending artworks

, 137

Beauty brands

, 52, 56–57, 60–61

Beauty industry (see also Fashion industry)

communicating sustainability and role of creativity in marketing communications

, 53–61

disrupters

, 61

global beauty industry and sustainability

, 52–53

Beauty vloggers and bloggers

, 56

Beer Fingerprinting

, 107

Black Lives Matter

, 26

Body Shop’s refill store

, 52

Brand

brand-execution quality

, 28

collaborations

, 156–161

knowledge

, 142

management-oriented evaluation of CGIIs

, 161–162

outlook for brand management and research

, 162–164

posts

, 122–124

BrewDog

, 106–107

Carlsberg

, 107–108

Challenges

, 4, 7–8

Circumstance distillery

, 108–109

Classic communication models

, 54

Classic influencer

, 150

Clean beauty

, 53, 59, 61

Co-creation

, 138–139, 179

Cognitive defence

, 121

Cognitive psychology

, 60

Collaborative consumption

, 4, 6–8

Committee of Advertising Practice (CAP)

, 121, 123

Communication

, 53

language and colour of

, 59–60

sustainability marketing

, 53–57

Computer-generated image influencer (CGII)

, 150–151

behaviour and brand collaborations

, 155

brand management-oriented evaluation of CGIIs

, 161–162

creative CGII and brand collaborations

, 156–161

demographics

, 152–153

followers

, 155–156

landscape

, 152–156

outlook for brand management and research

, 162–164

positioning

, 154–155

Congress Party India

, 130

Consumer attitudes

, 8–9

Consumer creativity

, 61

Consumers’ perceptions

, 53–54, 56, 60

Content marketing

, 120, 122–123, 125

COVID-19 pandemic

, 4, 6, 20, 106, 126

Creative advertising

, 20

Creative CGII

, 156–161

Creative confidence

, 88

Creative marketing, 4, 8–9 (see also Marketing)

barriers towards creative marketing teaching

, 180–181

and perceived swapping risks

, 9–11

teaching practices

, 179

Creative problem-solving approach (CPS approach)

, 173

Creativity

, 4, 9, 20–22, 54–59, 86, 102, 170–172

as teachable ‘skill’

, 178–179

advertising works

, 27–28

e-sports

, 24–25

extreme sports

, 23–24

fantasy football and online fan communities

, 26

future of

, 28–29

in marketing as inspiration

, 177

in marketing communications

, 53–61

as novelty

, 176–177

in NPD

, 103–104

in on-pack sustainability marketing communications and consumers’ perceptions

, 60–61

opportunities for

, 25–26

opportunities in streaming/TV on demand

, 26

playable Ad formats

, 27

prominence

, 28

sports context

, 22

traditional sports

, 22–23

Credence attributes

, 61

Cross-cultural advertising

, 59–60

Cultural references

, 127, 129–130

Customer centricity

, 83

Customer relationship management (CRM)

, 71, 73

DAZN

, 26

Depop

, 7, 10

Design mindset

, 86, 88, 93–94, 96–97

Design thinking method (DT method)

, 70, 83, 86–89

from designerly thinking to

, 71–74

future of

, 96–97

influence of DT on marketing strategy and mix

, 74–77

lead user workshops

, 77–81

market fit

, 71–77

and marketing

, 89–90

principles of design thinking frameworks

, 90–93

shortened DT process

, 73

and social problems

, 96

for trust over revenue

, 97

value of

, 95–96

at work

, 93–95

Digital technology

, 20, 25

Diigitals, The

, 161

Disruptive innovation

, 7, 83

Disruptive thinking

, 76, 83

Distinctive assets

, 27–28

Divergent thinking

, 103

Drink industry

, 103, 110

Driving consumer action

, 123

Driving mental availability

, 28

Driving technologies

, 157

Dutch Advertising Code

, 121

E-sports

, 24–25

eBay

, 10

Edgework theory

, 23

Electronic brochures

, 40

Ellen McArthur Foundation (EMF)

, 6

Ellesse UK

, 160–161

Embroidery programme

, 143

Empathy

, 75

Equity Centered Community Design

, 96

Equity design

, 96–97

Experiential learning theory

, 91

Extreme sports

, 23

creativity in

, 23–24

Facebook Gaming

, 25

Fake influencers, new wave of

, 150–152

Fantasy football and online fan communities

, 26

Fantasy Premier league

, 26

Fashion brand

, 160–161

Fashion industry, 4, 9, 53 (see also Beauty industry)

challenges

, 4

pre-and post-COVID-19

, 4–6

Fashion revolution

, 53

First Photoshop

, 151

Fixing Fashion Report

, 5

Flexibility

, 103–104

Fluency

, 103–104

Fordist production model

, 34

Formal ethnographic interviews

, 91

Formal/governed districts

, 37

Frame and reframe principle

, 92, 94

#GGBlooms pattern

, 134

#GGCaleido pattern

, 134

Ginette

, 108

Global Cosmetics Industry (GCI)

, 59

Gold jewellery

, 34

Golden Gate Regional Center (GGRC)

, 94

Greek Higher Education

, 170

literature review

, 171–173

methodology

, 173–175

results

, 175–181

Green shaming brands

, 56

Greenwashing

, 58

Heavy/light buyers

, 27–28

High image logos

, 59

High recognition and involvement logos

, 59

Higher Education (HE)

, 170

Home and interior

, 157–158

Hotel Le Grand XX and noounouri

, 158–159

Human-centred design (HCD)

, 87

HypeAuditor

, 152

Identity

, 41, 42–43

IDEO

, 86

IDEO. org

, 96

team

, 95

work

, 89

IKEA

, 157–158

Imagine and design principle

, 92

Imma

, 156–158

Industrial districts

, 34

Influencer marketing

, 150

Influencers

, 150

classic

, 150

classification

, 151

relevance and new wave of fake influencers

, 150–152

Informant diaries

, 91

Information

, 37, 41–42, 138

Information and business technology (IBT)

, 34

for Italian jewellery district communication

, 38–40

limits and opportunities

, 35

weight of IBT in communicative and competitive development goals

, 45–47

Innovation

, 34–35, 86, 102

#InsideOut movements

, 53

Intel

, 87

Interactive marketing for Italian jewellery district communication

, 38–40

Interactive meme in political advertising

, 128–129

Intercepts

, 91

International Chamber of Commerce (ICC)

, 59

Internet of Things (IoT)

, 80

Internet-based technological solutions (IB technological solutions)

, 34, 45

mapping of IB communicative impact on Italian jewellery districts

, 41–44

iPod (Apple)

, 103

ISEAL Alliance

, 59

Italian jewellery districts

, 34

characteristics

, 35–38

identity and quality

, 37

interactive marketing and IBT for

, 38–40

mapping of IB communicative impact on

, 41–44

research methodology

, 40–41

structural characteristics

, 35

structural framework

, 34

weight of IBT in communicative and competitive development goals

, 45–47

Jewellery

firm

, 34

sector

, 36, 40

Jewellery Boutique Show

, 44–45

Kayo

, 26

Kentucky Fried chicken (KFC)

, 162

Kim Kardashian and noounouri

, 159

Labelling brand posts regulations as advertising

, 120

brand posts

, 122–124

content marketing

, 122–123

Language and colour of communication

, 59–60

Le Royal Monceau (LRM)

, 158–159

Lead user workshops

, 77

making abstract ideas tangible–additional tools in DT workshops

, 79–81

product innovation: inverter’

, 77–79

Learning

, 173, 179

by local systeming

, 37–38

process of

, 37

LEGO building

, 58

LGBT issues

, 26

Liberatory Design

, 96

Long and Short of It (Binet and Field)

, 20–21

Love inspired narrative

, 59

Low investment logos

, 59

Luxury

, 134

brands

, 143, 156–157

customers

, 142

fashion brand

, 144

potential of deploying arts in luxury business

, 134–138

Make and experiment principle

, 93

Marketing

, 87

communication

, 123

and creativity

, 172–173

design thinking and

, 89–90

influence of DT on marketing strategy and mix

, 74–77

relations

, 34

McKinsey Design Index (MDI)

, 95

Meaningfulness

, 102–103, 106, 108, 110

Medium-large-scale firms

, 34

Memes

, 125

adding interactivity to

, 127–128

components

, 125–127

cultural references

, 129–130

failing to creative in political brand posts

, 130

interactive meme in political advertising

, 128–129

Mind mapping

, 73, 81

#MyStyleMyRules campaign

, 161

Narcos

, 130

NASA

, 87

Natural materials

, 52

Natural/informal districts

, 37

Netflix

, 125–127

Netnography

, 91

New products development (NPD)

, 102

creativity in

, 103–104

data collection and procedure

, 105–106

key findings

, 106–109

methodology of research

, 105–106

multiple case research

, 105

theoretical background

, 103–105

usage of AI to develop new products

, 104–105

NFL fantasy leagues

, 26

Nike+ campaign

, 9

‘No Digital Distortion’ mark

, 151, 162

Non-governmental organisations (NGOs)

, 58

Non-participant observation

, 91

#notphotoshopped hashtag

, 151

Novelty

, 102–103, 171

creativity as

, 176–177

Observe and notice principle

, 92, 94

On-pack sustainability claims

, 58–59

Organic posts

, 120

Organisational culture

, 83

Originality

, 103–104

Orovicenza. it

, 44

Packaging communications

, 57–58

Participant observation

, 91

People brand

, 159

PillPack, Inc.

, 86, 93

Playable Ad formats

, 27

Playful creativity

, 58

Porsche

, 156–157

Presence

, 40, 42

Primary packaging

, 57

Priori customer integration

, 71

Problem-solving

, 9

Problem–solution fit

, 70

Product innovation: inverter case study

, 77–79

Productive variety

, 36

Product–market fit

, 70–77

Prominence

, 28

Prototyping techniques

, 79

Public administration official website

, 41

Qualitative study

, 171

Relations

, 41, 43

Rent the Runway

, 7

Samsung mobile and Lil Miquela

, 159–160

SAP

, 87

Secondary packaging

, 57

Service

, 158–159

logic

, 138–139

Sharing-in

, 7

Shudu

, 160–161

Social media

, 7

advertising

, 122

brand posts

, 128, 130

influencers

, 150

Sports context

, 22

Stanford d.school adds mindsets

, 88, 91

Storytelling

, 10, 58

Streaming/TV on demand, opportunities in

, 26

Sustainability

communicating

, 53–61

global beauty industry and

, 52–53

issues

, 4

marketing communication

, 53–57

Sustainable development

, 52

Swap shops

, 7–8

Swapping

, 4, 8–9

and changing consumer attitudes

, 6–9

events

, 8, 10

perceived swapping risks

, 9–11

Swishing

, 10

Synergic collaboration

, 37

Teaching creativity

, 173

Technology brand

, 159–160

Tertiary education

, 170

Tertiary packaging

, 57

Thematic map

, 175

Top Model

, 5

Trade fair websites

, 41

Traditional sports

, 22–23

Transparency

, 58–59

Twitch

, 20, 25, 27

Twitter

, 120, 159, 161

UberEATS

, 93

Understanding customer requirements

, 71–72

Unity

, 27

Value creation

conceptualisation

, 140–141

influence of ABIs on

, 137–138

process

, 134

review of value

, 139–140

working mechanisms of ABIs on

, 136–137

Value proposition

, 138

Value-in-context

, 140

Value-in-exchange

, 139

Value-in-experience

, 140

Value-in-use

, 139–140

Venetian Province

, 44

Verbalisation

, 60

Vertical industry portal

, 41

Vicenza oro T.Gold

, 44

Visualisation

, 78

Waste in fashion industry

, 6

Weight of IBT in communicative and competitive development goals in jewellery districts

, 45–47

#Who-MadeMyClothes movements

, 53

World Commission on Environment and Development (WCED)

, 52

YouTube Gaming Live

, 25