The African Creative Industry in a Free Trade Area

Abstract

This chapter discusses some of the internationalisation (e.g. mergers and acquisitions, networks and strategic alliances) of household names into Africa – especially in the aftermath two simultaneous events – that is, the African Continental Free Trade Area and British exit from the European Union (Brexit) with or without a trade deal. This chapter also touches upon the need for inter-functional integration in driving forward Africa’s creative industries – notably the intersections between entrepreneurship and innovation within which business models in digital publishing and software development, as well as localisation of animation and games in Africa have been seen.

Citation

Madichie, N.O. and Hinson, R.E. (2022), "The African Creative Industry in a Free Trade Area", The Creative Industries and International Business Development in Africa, Emerald Publishing Limited, Leeds, pp. 29-42. https://doi.org/10.1108/978-1-80071-302-420211003