NAFFCO – The Oath of NAFFCO!

Abstract

Amid the COVID-19 world pandemic, there are few organizations that have proven to be recession proof. A Dubai-based company has managed to resist its second recession after the 2008 market downturn, with no lay-offs, cash flow problems, and over 80% customer satisfaction. NAFFCO, a world leader in manufacturing fire safety and security solutions, is the organization that beat the odds. The aim of this case study is to identify the drivers of success that contributed to the continuous growth of the organization, despite turbulences in the market condition. Six drivers were identified: (1) Situational Leadership Style, (2) Innovation through Kaizen, (3) Quality Focus, (4) Research and Development Philosophy with Knowledge Spillover Integration, (5) Esprit de corps, and finally (6) Corporate Citizenship. These drivers were cross-examined with respect to academic literature and an analysis of the deviations and commonalities have been presented. Based on the cross examination of different strategic drivers, suitable areas of future studies have been indicated to understand the magnitude of their effects including NAFFCO’s Oath!

Citation

Lamki, R.R.N.A. (2021), "NAFFCO – The Oath of NAFFCO!", Vel, P. and Gomišček, B. (Ed.) Corporate Success Stories in the UAE: The Key Drivers Behind Their Growth, Emerald Publishing Limited, Leeds, pp. 121-133. https://doi.org/10.1108/978-1-80043-578-020211009