To read this content please select one of the options below:

Development of Corporate Branding Research in Business Markets

Nikolina Koporcic (Nottingham University Business School, University of Nottingham, UK)

Jan-Åke Törnroos (Åbo Akademi University, Finland)

ISBN: 978-1-78973-978-7, eISBN: 978-1-78973-977-0

Publication date: 12 November 2019

Koporcic, N. and Törnroos, J.-Å. (2019), "Development of Corporate Branding Research in Business Markets", Understanding Interactive Network Branding in SME Firms, Emerald Publishing Limited, Leeds, pp. 43-50. https://doi.org/10.1108/978-1-78973-977-020191005

:

Emerald Publishing Limited