Shaping and (Re-)defining the Discourse: Content Marketing in Advocacy
Advocacy and Organizational Engagement
ISBN: 978-1-78973-438-6, eISBN: 978-1-78973-437-9
Publication date: 11 October 2019
Citation
Bochenek, L.M. (2019), "Shaping and (Re-)defining the Discourse: Content Marketing in Advocacy", Advocacy and Organizational Engagement, Emerald Publishing Limited, Leeds, pp. 129-148. https://doi.org/10.1108/978-1-78973-437-920191008
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited