Trap 1: Overpaying for Products and Services
H. Kent Baker
(American University, Kogod School of Business, USA)
Vesa Puttonen
(Aalto University, School of Business, Finland)
Navigating the Investment Minefield
ISBN: 978-1-78769-056-1, eISBN: 978-1-78769-053-0
Publication date: 12 April 2019
Citation
Baker, H.K. and Puttonen, V. (2019), "Trap 1: Overpaying for Products and Services", Navigating the Investment Minefield, Emerald Publishing Limited, Leeds, pp. 67-78. https://doi.org/10.1108/978-1-78769-053-020191004
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited