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Reporting and Measurement

Digital PR

ISBN: 978-1-78756-622-4, eISBN: 978-1-78756-619-4

Publication date: 13 November 2018

Citation

Whatmough, D. (2018), "Reporting and Measurement", Digital PR (PRCA Practice Guides), Emerald Publishing Limited, Leeds, pp. 133-143. https://doi.org/10.1108/978-1-78756-619-420181012

Publisher

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Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited