Index
ISBN: 978-1-78756-610-1, eISBN: 978-1-78756-607-1
Publication date: 10 December 2018
This content is currently only available as a PDF
Citation
Langham, T. (2018), "Index", Reputation Management (PRCA Practice Guides), Emerald Publishing Limited, Leeds, pp. 255-269. https://doi.org/10.1108/978-1-78756-607-120181015
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited
INDEX
Aachen-Laurensberger Rennverein e.V.
, xxii
Aarts, Dirk
, 138
ABC
, xxiii, 202
Actors, reputation management of
, 79–82
importance of publicists
, 81–82
Adage
, xxiii
Ad Council
, xxi
AdFactors PR
, 140
Adidas
, 67
Aegis Media
, 177
AFME
, 198
Agency 1323
, 154–155
Ahmed, Kamal
, 97, 104–107, 203
The Life and Times of a Very British Man
, 98
Alderbaran
, 216
Aldi
, 30
Alex Rider
, xxiii
Alibaba
, 46
Allstate Insurance
, 111, 118, 135–136
Amazon
, 67
American Peanut Council
, 173–174
Amis, Kingsley
, 17
Anderson, Iain
, xix, 98, 108
Anti-Illegal Betting Taskforce
, 92
Antimicrobial Resistance (AMR)
, 163
Approach and Juntos
, 147
Argyle Public Relations
, 173–174
Arthur W. Page Society
, xxi
Artificial intelligence (AI)
, 215–217
Asahi Shimbun
, 202
Asian Racing Federation
, 92
Associated Press
, xxiii
Atkinson, Rowan
, 15
The Atlantic Council
, xxi
Atmosphere Communications
, 162–163
Authenticity
, 6–7, 26, 27, 144, 209
Authenticity factor (Af)
, 72
Avenir Global
, 171
Avian WE
, xxv
Azab, Rania
, 139
Bacău, Agricola
, 166, 167
Badal, Madan
, 140–141
Balsam, Beth
, 141
Band-Aid
, 215
Baroness Harding of Winscombe. See Harding, Diana Dido
Bartlet, President
, 122
Bayer
, 170–171
BBC
, xix, 66, 97, 101, 104, 202, 203
Beijing Olympics
, 159–160
Be-It Agency
, 164–165
Bell Pottinger
, 117, 183
Benedigova, Michaela
, 142
Bezos, Jeff
, 3
Birmingham Business School’s Centre for Responsible Business
, xxxi
#BlackLivesMatter
, 200
Bloomberg
, xxiii, xxx, 3
Blyth, James
, 180
Blyton, Enid
, 17
BMW
, 67
BMW Group
, 52
Bond, James (character)
, 16–18
Bond markets
, 31
Booker, Niall
, 187–190
Bookseller Association
, xxiii
Bosch
, 67
Boschi, Helena
, xix, 70, 76
BP
, 137, 184, 195
#BrandAnarchy
, 234
Brand reputation
, 31
Brand value
, 235
#BrandVandals
, 233, 234, 235–236
Branson, Richard
, 7
Bravery
, 235–236
Brazil
, 46
Brexit
, 52, 207, 210
British Book Awards
, xxiii
British Press Awards
, xxv
British Psychological Society
, xx
British Society of Magazine Editors
, xxvii
British Virgin Islands (BVI)
, 2
Brunswick
, 220
Buffet, Warren
, 29–30, 112
The Burning Chambers
, 101, 103
Burson-Marsteller
, 153–154
Business Commission
, xxii
Byanyima, Winnie
, 193
Call My Agent
, 81
Cambridge Analytica
, 183, 202, 224
Cameron, David
, 23
Campaign
, xxvii
Campaigns That Shook the World: The Evolution of Public Relations
, 8
Campofrío
, 165–166
Canada
, 53, 57
Cannes Lions
, xxiii
Canon
, 67
Canterbury Earthquakes (2011)
, 150–151
Capitalism
, 19
Capitec Bank
, 162–163
Cardiff School of Journalism
, 198
Case studies
, xxiii, xxxv, 111, 118, 137–180
Cass Business School
, xxvii
Centrica
, 198
Chan, Jackie
, 160
Channel One
, 178–179
Charles II, King
, 12
Chartered Institute of Public Relations (CIPR)
, xxxx, 216–217
Chase India
, 163
Chatbots
, 217
Chelsea College of Art & Design
, xxiv–xxv
Cheltenham Gold Cup
, 185
The Chicago Council on Global Affairs
, xxi
Chicken industry
, 148–149, 166, 167
ChiefExecutive.net
, 6
Chief Reputation Officer
, 63–65
Childe Harold
, 17
Children’s Aid Society
, xxi
Chile
, 171, 176
China
, 45–46, 57, 70
international reputation management
, 86–88
China Daily
, xxiv
China Watch Institute
, xxiv, 70
Christian Aid
, 2
Christiansen, Niels
, 6
Christow Consultants
, xxix
Churchill, Winston
, 65
Cicero Group
, xix, 98, 108
Clios
, xxiii
30% club
, xxvi
CNBC
, xxiii
CNC Communications
, 170
Coca Cola
, 30
Coca-Cola Company
, 164–165
Cognitive dissonance
, 77
Cole, Simon
, 73
Collins, Mary
, 198
Collision
, xxiv
24/7 Communication
, 138
Concordia
, xxiv
Confucius
, 47, 70, 86
Cooper, Alison
, 123
Co-operative Bank
, 151–152
Copenhagen Business School
, xxxx
Corden, James
, 79
Corporate activism
, 208
Corporate Affairs Academy
, xxix
Corporate image
, 1
Corporate social responsibility
, 11–12
Country RepTrak
, 52–53
dimensions and attributes
, 54
top 10 countries
, 56–57
Country reputation
, 52–53
cultural appeal
, 52–53
factors influencing
, 53–54
trends in
, 54–56
Craig, Daniel
, 16
Crisis
, 9, 12, 19–20
Crisis communications
, 192–193
Crisis management
, 74, 181, 183–185
Crisis preparedness
, 116, 182
Cruise, Tom
, 15
Customer satisfaction
, 112
Cyber security
, 182, 186
Czech Doctors’ Union
, 145–146
Czech Republic
, 145
The Daily Telegraph
, xxii, xxv
Dame Helena Morrissey. See Morrissey, Dame Helena
D’Antona, Rosanna
, 143
DeGeneres, Ellen
, 141
de la Luz Velasco, Marilú
, 176
Deloitte
, 97, 101
Dench, Dame Judi
, 18
Denmark
, 52
Department of Veterinary Clinical Services
, 93
Diageo
, 179–180
Dickinson, Emily
, xx, 35
D’Ieteren
, 169–170
Digitalis
, 118
Disney, Walt
, 7
Diversity Project
, xxvi
Doorley, John
, xx, 2, 69, 71–76
Dove’s ‘Campaign for Real Beauty’ (CFRB)
, 25
Dow Jones
, 213
Downing Street, No.
, 10, 23, 198, 199
DSM Sinochem Pharmaceuticals (DSP)
, 163
Duke of Richmond and Gordon. See Lennox, Charles Gordon
Duracell
, 141–142
Earl, Steve
, xxi, 221, 233
Eccles
, 29
Echo Chamber Podcast
, xxviii
Edelman, Richard
, xxi, 20, 26, 43–47
Edelman Trust Barometer (2018)
, 43–44, 72–73
China
, 45–46
media
, 44–45
US
, 45
Edelman Trust Monitor
, 237
Edinburgh Business School
, xxvii, 190
Edinburgh University
, xxvi
EFFIEs
, xxiii
Egerton, Taron
, 79
Ego
, 78
Egypt
, 139
Elon University
, xx, 71
Eminem
, 2
Employer Value Proposition
, 138
Engelbrecht-Bresges, Winfried
, xxii, 70, 89
English, Simon
, xxii, 118, 121, 125
Enron
, 228
Esnouf, Guy
, 144
European Science Council
, 202
European Union
, xxiv, 2, 22
Ewing Public Relations
, 145
Extend
, 176
Facebook
, 103, 215, 223
Fake news
, 44, 47–48, 117, 125–126, 212–214, 217, 232
FarmHer
, 159
Farner Consulting AG
, 157
FDA
, 10
Ferrarelle
, 143
Festinger, Leon
, 77
Festival of Speed
, 13, 15
Financial Times
, xxiii, xxvi, xxvii, xxx, 31, 207
Fink, Larry
, 93
Fink, Steven
, 184
Finland
, 56–57, 60
Finn Partners company
, 178
Finsbury
, 70
Fischer-Appelt, Andreas
, 146
FischerAppelt AG
, 146
Fishburn Hedges
, 152
Fleming, Ian
, 16
Flores, Cesar
, 168
Food and Drink Federation
, 179
Forbes
, xxiii, xxx
Foreign Account Tax Compliance Act (FATCA)
, 203
Fortune
, xix, xxvi, 43, 73, 156, 181
4PR Group
, 139
Foyle’s War
, xxiv
France
, 53
Fraser, George Macdonald
, 18
Frisch, Bob
, 61
FTI Consulting
, xxx, 82
FTSE company
, 108
Gadhia, Jayne-Anne
, 123
Galleria Cembalo
, 13
Garcia, Beth
, 147
Garcia, Helio Fred
, 2, 69, 73
Garfield, Liv
, 123
Gates, Bill
, 7
G8 economies
, 53
General Motors
, 75
Genesis Burson-Marsteller India
, 168–169
Gennerud, Hans
, 148
George, Lisa
, 149
Germany
, 52–53
Gervais, Ricky
, 79
Gettysburg Foundation
, xxi
Gibbons, William
, 215
GiveOUT
, 110
Global Communications Report
, xxviii
Global Reporting Initiative
, 21
Global RepTrak
, 43, 50, 67
Country RepTrak study
, 52–53
top 10 reputable companies
, 51–52
Global RepTrak
, 100, 49–50
Global Reputation Centre
, 19
Global Salmon Initiative (GSI)
, 171–172
Go Bus campaign
, 139
Goldring, Mark
, 192–193
A Good Time to be a Girl, Don’t Lean In, Change the System,
, xxvi
Goodwin, Fred
, 124
Goodwood Estate
, 7, 12–15
Google
, 9–10, 52, 67, 118–120, 215, 217
GrandMet
, 179
Green, Neil
, 150
Green, Sir Philip
, 123
Gresham’s Law
, 44
Grey-Thompson, Tanni
, 104
G&S Business Communications
, 158
Guardian
, xxvii, 202, 209, 224
Guinness
, 179
Gullers Grupp
, 148
Gupta Brothers
, 117
Hahn-Griffiths, Stephen
, xxii, 43, 48, 205
Haiti Earthquake (2010)
, 191
Hamilton, Lewis
, 15, 107
Harding, Diana Dido
, 184, 185–186
Hardy, Tom
, 79
Harington, Kit
, 79
Harman, Harriet
, 104
Harris, Thomas
, 18
Harvard Business Review
, 29, 61
Hastings, Laura
, 151
Havas PR Milan
, 143
Hawthorne, Daniel
, xxiii
Haymarket Media
, xxviii
Headland
, 152
Hedges, Neil
, 152–153
Heinz baked beans
, 30
Heriot Watt University
, xxvi
Hesleden Partners
, xxix
Holmes, Paul
, xxiii, 220–221
Holmes Report
, xxv–xxvi, xxviii, 5, 18, 220
Hong Kong
, xxii, xxviii, 174
Hong Kong Jockey Club
, xxii, 70, 89, 91
Horowitz, Anthony
, xxiii, 5, 16
HSBC
, 187, 189–190
HSBC’s Household Finance Corporation
, 188–189
Hunt, Sir Tim
, 197
Ibuki, Masaru
, 7
IMF
, 60
Imperial Brands
, 123
The Independent
, xxvi
India
, 46
Indonesia
, 46
Integrity of sport
, 90, 92
Intel
, 52
Interel
, 169
The International Communications Consultancy Organisation (ICCO)
, xxv, xxxvi
International Consortium of Investigative Journalists (ICIJ)
, 114, 201
International Federation of Horseracing Authorities
, xxii
Internet bullies
, 11, 83, 126, 234, 235–236
IOC
, 89
Ipsos Global Reputation Centre
, 43
Ipsos Global Trends
, 204
Ipsos MORI Reputation Centre
, xxvi, 1, 19, 205, 208
Ipsos Reputation Council
, 209–210
Ireland
, 57
Iris Public Relations DMCC
, 149
Italy
, 53
Japan
, 46, 52–53, 57
Jay Chiat Award
, xxiii
JBS
, 46
Jericho Chambers
, xxvii, 224
Jing, Fu
, xxiv, 70, 86
John Lewis
, 26
Christmas advertising campaign
, 206
Johnson, Paul
, 17
Johnson & Johnson (J&J)
, 137, 157–158
Jonkus, Artūras
, 154–155
Joseph, Maxwell
, 179
Journalism
, 201–202, 211–214
AI and machine learning in context of
, 216
Joyce, Alan
, 209
Kalanick, Travis
, 11
Kalavar, S.
, 181
Kantar Millward Brown
, xx
Kekst CNC
, 170
Kellaway, Lucy
, 207
Kennedy, Charles
, 66
Kenya
, 155
Ketchum
, xxx, 233
KFC
, 235
Kidman, Nicole
, 62
Kimandi, Janet
, 155
King, Dave
, xxiv, 118–119
King, Lindy
, 70, 79–82
Kingfisher
, 185
Klenk & Hoursch AG
, 177
Knapp, Urs
, 157
Knightley, Keira
, 79
Kobe Steel
, 46
Konkan Railway Corporation Limited (KRCL)
, 140–141
KYC (Know Your Customer) compliance services
, 119
Lagarde, Christine
, 60
Lambert, Luke
, 158
Land Art Generator Initiative
, 149–150
Land of Saviours
, 143
Langham, Tony
, xvii
Languedoc Trilogy
, 101
Lansons
, 70, 151, 160
The Leadership Lab – Understanding Leadership in the 21st Century
, xxv
Lector, Hannibal
, 18
LEGO
, 6, 59–60, 67
Le Monde
, 202
Lennox, Charles Gordon
, 7–8, 12–15
Leno, Jay
, 15
Levanter Africa
, 156
Lever Brothers
, 208
Leveson Inquiry
, 125
LEWIS
, 230
Lewis, Chris
, 221, 230
Lewis, Martin
, 7–8, 22
Lewis, Simon
, 198
Lewis, William
, xxv, 202, 208, 211, 216
LEWIS Advisory Board
, xxv
Lex Column
, xxx
LGBT freedoms and inclusion
, 108–110
LGIM
, xxvi
Lifebuoy
, 21
LinkedIn
, 220
‘Little Boy Freezing’ campaign
, 173
Liu, David
, 159
Live Journalism
, 213–214
Llorente y Cuenca
, 165
Lloyd, Phyllida
, 104
London Evening Standard
, xxii
London Stock Exchange
, 29–30
Loughborough University’s Online Civic Culture Centre for Doctoral Training
, xx
Louvre Abu Dhabi
, 206
Lynx/Axe
, 26
Ma, Jack
, 7
Machiavellian
, 65
Maggi Noodles
, 168–169
Mahajan, Sugandha
, 163–164
Malmgren, Dr Pippa
, xxv
Management Today
, xxvii
Mantri, Nitin
, xxv, 5, 8, 9
Marchant, Dr Caroline
, xxvi, 190
Martin Lewis Money Show
, 22
Masaru, Akio
, 7
Mayo, Rebecca
, 160
McAvoy, James
, 79
McDonald’s
, 138
McGarry, Leo
, 122
McGill University
, xxx
McKie
, 197–198
McKinsey
, 181
McLaren, Richard
, 89
M2.0 Communications
, 167
Measurement of reputation
, 43
Merck
, 71, 146–147
#MeToo movement
, 57, 81, 83, 104, 200, 206, 223
Mianzi
, 86
Michigan State University
, 75
Microsoft
, 9, 52, 67
Miles, Bernard
, 18
Millennial in reputation management
, 93–95
Miller, Sienna
, 79
Ming, Yao
, 160
Mishcon
, xxxi, 118, 124
Mixed-race identity
, 105
M-KOPA Solar
, 155–156
M&Ms
, 215
Money Saving Expert (MSE)
, 22–24
Moneysupermarket.com
, 160–161
3 Monkeys
, xxi
Moore, Sir Roger
, 17
Morrison, Tony
, 104
Morrissey, Dame Helena
, xxvi, 97, 99–101
Mosse, Kate
, 98, 101–104
The Burning Chambers
, 101, 103
centrality and independence of female characters
, 102
Multiple reputations
, 2–3
Munger, Charlie
, 112
9/11 Museum
, xxi
Musk, Elon
, 235
Mysore, M.
, 181
Nadella, Satya
, 11
Nasser, Dr Lawrence G.
, 75
National Committee on US China Relations
, xxi–xxii
National Emergency Office (Onemi)
, 176–177
National Health Service (NHS)
, xxviii, 185
National Portrait Gallery
, xix
NatWest
, 198
NBC
, xxiii
Nel, Nicola
, 162–163
Neog, Manash K
, 163–164
Nestlé
, 10, 168–169
Netflix
, 81, 93
Net1 UEPS Technologies
, 153
New Blood
, xxiv
Newcastle University
, xxx
Newquist
, 29
New York Times
, 202
New York University
, xx, xxiii
New Zealand
, 150
NHS
, 185
NGOs
, 200–201
Nicandrou, James
, xxvi, 35
Nielsen, Kaspar Ulf
, xxix, 111, 118, 127
Nielsen Author of the Year Award
, xxiii
Nikolayeva, Kristina
, 164
Nixon, Simon
, 160–161
Nooyi, Indra
, 6
North Korea
, 53
Norton, Graham
, 81
Norway
, 172–173
Novo Nordisk
, 111, 118, 134–135
NPower
, 144
NPR
, xxiii
Nuclear threat of North Korea
, 53
Oakbay Investments
, 117
Obama, Barack
, 107
Obsession for perfection
, 7
Office for Schools
, 84
Ogilvy
, 26
Oliver, Jamie
, 200
Onemi
, 176–177
Online Publication Claims: A Practical Guide
, xxiv
Online reputation management
, 118–121
‘Operation carwash’ corruption scandal, Latin America
, 53
Opinium Research
, xxvii, xxxvi, 31, 33–35, 37–38
Organisation’s reputation
, 1
Oxfam
, 83–85, 93, 190–194
Oxford Living Dictionary
, 75
Painter, Matthew
, xxvi–xxvii, 201, 208
Palazzo Borghese
, 13
Panama Papers
, 201
Paradise Papers
, 201
Paranoia
, 7, 24
Parsons, Clare
, xvii, xxxv
Pascale, Blaise
, 82–83
Patagonia
, 209
Peanut butter
, 173
Peanuts
, 173–174
Pepper (robot)
, 216
PFD
, 79
Pfizer
, 142–143
Philippines
, 167–168
Phillips, Robert
, xxvii, 220, 224
Pike, Rosamund
, 79
Piketty, Thomas
, 218
Pinedo, Arturo
, 165–166
Poland
, 138, 154
Polman, Paul
, 5, 18–21, 30
Pope
, 78
Powell, Enoch
, 105
Power of Five
, xxiii
PRCAI
, xxv, 9
4PR Group
, 139
Pride March
, 108
PR industry
, 61, 95, 225
Privacy law
, 126
PROI Worldwide
, xxviii
PRWeek
, xxiii
Public leadership
, 224–226
Purpose-driven business
, 6–7, 50
Qatar
, 14
Quaker Oats
, 6
Rainier PR
, xxi
RBS
, 224
Red House Children’s Book Award
, xxiii
Redmayne, Eddie
, 79
Reeves, Keanu
, 15
Remington Razors
, 215
RepTrak®
, xxiii, 6, 43, 49–54, 56, 67
Reputation
, 1, 237–238
benefits of enhanced
, 33
building a good
, 9–12, 80
cheerful work culture and
, 10–11
corporate social responsibility and
, 11–12
customer’s trust and
, 9–10
definition of
, 2
engagement across stakeholders and
, 12
impact on companies (2018)
, 48–50
importance of publicists
, 81
multiple
, 2–3
product quality and timely innovation
, 10
senior professionals and
, 3
as tangible asset
, 30–31
as value addition to organization
, 31–34
value of
, 8
Reputational recovery
, 183–185
Reputation competencies
, 127–136
business rationale
, 129–130
integration
, 131
intelligence and strategy
, 130
management and accountability
, 130–131
Reputation Council
, 19, 209–210
Reputation counsellor
, 223
Reputation Dividend’s report
, 30, 73
The Reputation Game
, 3
Reputation Games
, 70
Reputation Institute
, 43
Reputation Leaders Network
, 129
Reputation management
, 60–61
of actors
, 79–82
AI and
, 217
blueprint for
, 194
campaign
, 25–27
CEOs, role of
, 62–63, 121–124
Chief Communications Officer (CCO), role of
, 65–66
Comprehensive Reputation Management
, 72, 75–76, 111
consultancy
, 221–223
crisis handling
, 65
decisions
, 61–62
ethics
, 116–117
future of
, 219–221
higher value functions
, 229
international
, 86–88
lawyer’s perspective
, 124–127
in millennial
, 93–95
online
, 119–121
organisational capability and
, 229
plan for
, 50–51
real reputation heroes
, 67
remuneration policies
, 112
risk mitigation and crisis preparedness
, 116
social media and
, 198–199
in sports
, 89–92
strategic approach
, 228–229
trends affecting
, 219–221
Reputation Management
, 2, 73
Reputation Management—The Key to Successful Public Relations
, 69
Reputation management toolkit
, 111–112
Reputation managers
, 117
Reputation protection
, 115
Rhone Poulenc Rorer
, 144
Rieselova, Pavlína
, 145
Risk mitigation
, 116, 182
Rock in Rio
, 147–148
Rogalski, Eliza
, 166–167
Rogalski Damaschin Public Relations
, 166
Rogers, Danny
, xxvii, 8, 25
Rogge, Jacques
, 89
Rolex
, 1, 9–10, 51, 67
Rolls-Royce
, 52
Romania
, 166–167
Roosevelt, Theodore
, 100
Roque, Doy
, 167
Rossi, Valentino
, 15
Routledge
, 72–73
Roxhill
, xxii
Royal Bank of Scotland
, 124
Royal Society
, xxiv
Russia
, 53, 57, 60, 110
Russia, re-emerging might of
, 52–53
Sagar, Prema
, 168
Saïd Business School
, xxix
Sainsbury
, 185
Samsung
, 137, 183
Sandberg, Sheryl
, 94
Saunders, Ernest
, 179
Savile, Sir Jimmy
, 66–67
Schuybroek, Jean-Leopold
, 169
SeeSame
, 142
Senate SHJ
, 150
SERP (Search Engine Results Page) management
, 120
Severn Trent
, 123
Sexual harassment
, 231
Shandwick Communications
, xxix
Shatz
, 29
Shell
, 152–153
Shimbun, Asahi
, 202
Shue Yan College
, 174–175
Signal
, xxii
Silos in business
, 42–43
Singapore
, 46
Sky News
, 191
Släger
, 172
Slovakia
, 142, 154–155
Smartmatic
, 167–168
Smirnoff
, 30
Smith, Dallas
, 70, 79–82
Soady, Kevin
, 170, 199
Social media
, 12, 18, 44, 51, 81, 85, 94, 99, 114, 125–127, 139, 152, 159–160, 162, 164, 170, 175, 183, 189, 197–200, 221, 230–233
Softbank
, 216
Soho
, 79
Sony
, 7, 67
Sorrell, Sir Martin
, 123
SOS Children’s Villages
, 172–173
South Africa
, 101, 103, 117, 153, 162–163
Spears Reputation Index
, xxiv
The Spectator
, 22
Sports, reputation management in
, 89–92
integrity and merit
, 90–92
Sports Direct
, 202
Stern, Stefan
, 224
Stevens, James
, xxvii, 35
Stonewall
, xix
Strategic Public Relations Group
, 174
Streaming: The Future of Entertainment and Data Powered Health
, xxvi
Sudhaman, Arun
, xxviii, 5, 8, 18, 30
The Sun
, xxii
Sunday Telegraph
, xxii
Sutton, Ralph
, 171
Sverdrup, Henning
, 172
Sweden
, 56
Swedish Poultry Association
, 148–149
Switzerland
, 52, 56
Syngenta
, 158–159
TalkTalk Group
, 185
Tangible asset
, 30–31
Tangible benefits of reputation
, 30–31
recipients of benefits
, 34
Tata, Jamsetji
, 7
Tata Sons
, 11
Taylor & Francis
, 72
Telegraph Media Group
, xxv
Tencent
, 46
Teneo Blue Rubicon
, 220, 227
Tesco
, 185
Thalidomide
, 180
Thatcherism
, 93
The 2014 CEO Challenge
, 74
The Conference Board
, 74
The Great Places to Work Institute
, 43
The Queen
, 198
Thomas Cook
, 185
Thomas, Lara
, xxviii, 70, 93
Thoreau, Henry David
, 202
Thoughtful giving, concept of
, 26
Timidity of business
, 207
Tisch, Daniel
, 173
Too Fast To Think
, xxv
Towers, Basil
, xxix, 220, 227
Toys for Tots programme
, 141
Tropicana
, 6
Trump, Donald
, 107, 203, 235
Trump administration
, 53
Trust Index
, 45–46
China’s trust
, 45–46
Trust Me, PR Is Dead
, xxvii, 220, 224
Tsang, Richard
, 174
Tutu, Archbishop Desmond
, 193
24/7 Communication
, 138
Twitter
, 103, 197
UAE
, 46
Uber
, 11
UK
, 53, 57
UK Dividend Report (2018)
, 29
Unilever
, 18–21, 26
United Agents
, 70, 79, 81
United Airlines
, 84, 223
United Airlines crisis
, 74
United Arab Emirates
, 149
University College London (UCL)
, 197
University of the Arts, London
, xxv
US
, 45, 52–53, 57
USA Gymnastics
, 75
US Library of Congress
, 72
The US Olympic Committee
, 75
Value of reputation management
, 31–34
Virgin Money
, 123
VISA
, 206
Vodafone
, 198
Volkswagen emissions scandal
, 75, 83, 169–170, 223–224
von Holdt, Bridget
, 153
VW
, 137
Wache, Uwe
, 177
Waddington, Stephen
, xxx, 221, 233
Wage stagnation of working class
, 46–47
Waitrose
, 30
Waller, David
, xxx, 3, 59, 70
Wall Street Journal
, xxiii, xxv, xxx, 208, 211, 213, 216
Walt Disney
, 7, 52
Watch Institute
, 70
Weber Shandwick
, 159
Weinstein, Harvey
, 83–84, 183
Wells Fargo
, 223
West Wing
, 121
Westwood, Hazel
, xxxi, 190, 200
Whistle-blowers
, 202, 204–205
Whittle Communications
, 178
Widmeyer, Scott
, 178
Widmeyer Communications
, 178
Wiggins, Sir Bradley
, 232
Wikipedia
, 217
Williams, Ian
, 161
Winslet, Kate
, 79
Women and reputation
, 99–101
Women’s Prize for Fiction
, 101
Woollcott, Emma
, xxxi, 118, 124
Worcester, Bob
, 1
Worker perception of reputation
, 35–37
importance to both genders
, 38–39
salary aspects
, 37–38
short-term, personal experience
, 35–36
World Economic Forum
, xxii, 20
World Equestrian Festival, CHIO Aachen
, xxii
WPP
, 123
Wright, Ian
, 179
WSJ
, xxiii, xxv, xxx, 208, 211, 213, 216
Xi Jinping, President
, 87
X2PR
, 141
Yahoo Finance
, 29
Young, Toby
, 84–85
Younger, Rupert
, 3, 70
Yukos
, 154–155
Zeno Group
, xxi, 233
Zuckerberg, Mark
, 7
- Prelims
- 1 What Is Reputation?
- 2 What Makes a Great Reputation?
- 3 The Value of Reputation
- 4 Measuring Reputation (and the Current State of Play)
- 5 Managing Reputation
- 6 Perspectives on Reputation Management
- 7 Gender, Diversity and Reputation Management
- 8 The Reputation Management Toolkit
- 9 Case Studies from the Best of the Best
- 10 Crisis Management
- 11 The Forces Shaping Reputation Today
- 12 Reputation Management in Future
- 13 Postscript: Reputation Management, a Force for Good?
- Endnotes
- Bibliography
- Index