Index
Tourism Planning and Destination Marketing
ISBN: 978-1-78756-292-9, eISBN: 978-1-78756-291-2
Publication date: 29 November 2018
Citation
(2018), "Index", Camilleri, M.A. (Ed.) Tourism Planning and Destination Marketing, Emerald Publishing Limited, Leeds, pp. 261-271. https://doi.org/10.1108/978-1-78756-291-220181013
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited
INDEX
Index
- Prelims
- Chapter 1 The Planning and Development of the Tourism Product
- Chapter 2 The Creation and Delivery of Experiential Value in Hospitality
- Chapter 3 Plog’s Model of Personality-Based Psychographic Traits in Tourism: A Review of Empirical Research
- Chapter 4 Coopetition for Destination Marketing: The Scope of Forging Relationships with Competitors
- Chapter 5 The Residents’ Attitudes Towards Incoming Tourism in Punta Del Este, Uruguay
- Chapter 6 Marketing Sustainable Tourism: Principles and Practice
- Chapter 7 Enriching Cultural Experiences from Rural Tourism: Case Studies from Japan
- Chapter 8 The Internet-Based Marketing of Ecotourism: Are Ecotourists Really Getting What They Want?
- Chapter 9 The ‘Phygital’ Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing
- Chapter 10 Organizing Festivals, Events and Activities for Destination Marketing
- Chapter 11 The Strategic Management of Events for Destination Marketing
- Chapter 12 The Use of Smart Tourism Systems to Improve the Destination’s Appeal: A Case Study from Caserta in Italy
- Index