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License to Operate — The Future of the Licensed Brand

Pete Canalichio

Expand, Grow, Thrive

ISBN: 978-1-78743-782-1, eISBN: 978-1-78743-781-4

Publication date: 12 February 2018

Citation

Canalichio, P. (2018), "License to Operate — The Future of the Licensed Brand", Expand, Grow, Thrive, Emerald Publishing Limited, Leeds, pp. 217-246. https://doi.org/10.1108/978-1-78743-781-420181011

Publisher

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited