Prelims

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TRAFFIC SAFETY CULTURE

Title Page

TRAFFIC SAFETY CULTURE: DEFINITION, FOUNDATION, AND APPLICATION

EDITED BY

NICHOLAS JOHN WARD

Montana State University, USA

BARRY WATSON

Queensland University of Technology, Australia

KATIE FLEMING-VOGL

MnDOT, Traffic, Safety, & Technology, USA

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United Kingdom – North America – Japan – India – Malaysia – China

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Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2019

Copyright © 2019 Emerald Publishing Limited

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A catalogue record for this book is available from the British Library

ISBN: 978-1-78714-618-1 (Print)

ISBN: 978-1-78714-617-4 (Online)

ISBN: 978-1-78743-249-9 (EPub)

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About the Editors

Professor Nicholas John Ward is a Professor of Industrial and Management Systems Engineering and Director of the Center for Health and Safety Culture at Montana State University. This center focuses on transforming culture across the social ecology to influence health and safety behaviors, including safe driving.

Professor Barry Watson is a Global Road Safety Expert at the Centre for Accident Research & Road Safety – Queensland (CARRS-Q), Queensland University of Technology, Australia, and has over 30 years’ road safety experience in government, academic, and civil society organizations. He was CARRS-Q Director (2008–2015) and CEO, Global Road Safety Partnership (2015–2017).

Katie Fleming-Vogl is the State Research Implementation Admin Coordinator for the Minnesota Department of Transportation, a Minnesota Toward Zero Deaths Program Team Member, and Chair of the Minnesota Traffic Safety Culture Action Team. Minnesota’s Toward Zero Death Program adopted Traffic Safety Culture as a key traffic safety strategy, and Traffic Safety Culture is the central focus of the Minnesota Statewide Strategic Highway Safety Plan.

List of Contributors

Dr Eric K. Austin is Associate Professor of Political Science at Montana State University. His research focuses on the social processes of decision-making and problem solving, especially in contentious environments. Dr Austin teaches courses on management, organization theory, and public policy. Prior to completing his PhD at Virginia Tech, Dr Austin worked as a project director in both public and nonprofit organizations.

Christian Brandstätter, Austrian Road Safety Board, is a Psychologist and Researcher with focus on statistics on traffic safety. Main topics are evaluation of measurements and comparative accident analysis for European countries.

Barry Elliott is an Independent Consulting Psychologist involved in the development of evaluation of initiatives, including advertising, to influence road user behavior in Australia and Asia. He specializes in behavior change and was co-author of the OECD Scientific Expert Group “Marketing of Traffic Safety.”

Dr Kari Finley is a Senior Research Scientist for the Center for Health and Safety Culture (CHSC) in the Western Transportation Institute at Montana State University. Dr Finley is a Licensed Clinical Social Worker. Her areas of interest include understanding behavior change and measuring culture.

Dr Judy J. Fleiter, Global Road Safety Partnership, Switzerland, and School of Psychology and Counselling, Queensland University of Technology, Australia. Judy has worked, researched, and published extensively in the road user behavior field with a focus on traffic law enforcement and how it can modify behavior across cultural contexts.

Dr Sonja Forward, Senior Research Fellow, Swedish Road and Transport Research Institute (VTI), Sweden, has worked within the field of transportation psychology for the last 25 years. Sonja’s primary areas of research focus on psychological factors predicting and changing unsafe behavior in traffic using both quantitative and qualitative methods. Her work has been published widely, and she frequently presents papers at difference conferences.

Gerald Furian, Austrian Road Safety Board (KFV). Holds master’s degrees in communication, political science, and business administration; research focuses on quantitative empirical research projects in the fields of transport and mobility; involvement in several Austrian and EU research projects such as SARTRE4, TraSaCu, and ESRA.

Kelly N. Green, MPA is a Research Associate II in the Center for Health and Safety Culture at Montana State University, USA. Her research focuses on understanding the role of culture in improving health and safety. She received both her BS in Business Management and MPA at Montana State University.

Susanne Kaiser, Austrian Road Safety Board (KFV). Psychologist at KFV’s research unit, focusing on human factors in road safety. Research fields include traffic safety culture, vehicle automation, visual perception, and workload, as well as emotions. Representing KFV at the research network Humanist VCE. Research visits to Montana (Center for Health and Safety Culture at MSU) and Albania.

Dr Sherrie-Anne Kaye, Research Fellow, Centre for Accident Research and Road Safety – Queensland (CARRS-Q), Queensland University of Technology, Australia. Sherrie has over eight years’ experience working in the area of road safety research, with a focus on young drivers, speeding behavior, and assessing underlying attention and cognitive functions associated with message processing.

Mark King, Centre for Accident Research and Road Safety – Queensland (CARRS-Q), Queensland University of Technology, Australia. Mark has worked in road safety for many years, for government agencies, as a consultant and in academia. He has a particular interest in fostering evidence-based road safety approaches in low- and middle-income countries.

Ioni Lewis is Associate Professor and Principal Research Fellow in the Centre for Accident Research and Road Safety – Queensland (CARRS-Q), Queensland University of Technology (QUT), Australia. Ioni’s expertise is in the area of road safety advertising design and evaluation. She has published extensively and presented at national and international forums on this topic.

Dr Carlyn Muir is a Senior Research Fellow at Monash University Accident Research Centre, USA. She is an injury prevention researcher with a focus on safety policy and evaluation.

Professor Matthew G. Nagler is a Professor of Business and Economics at the City College of New York and the Graduate Center, City University of New York. Dr Nagler is the author of numerous refereed journal articles relating to applied microeconomics, behavioral economics, social economics, and highway safety. He holds a PhD in Economics from the University of California at Berkeley.

Dr Sharon Newnam, Senior Research Fellow, is an Organizational Psychologist with the Monash University Accident Research Centre and has conducted theoretical and applied research in workplace road safety for the past 12 years.

Jay Otto is a Principal Scientist for the Center for Health and Safety Culture (CHSC) at Montana State University, USA. He leads the research efforts for the Center as well as participates in research projects. His issues of interest include substance abuse prevention, traffic safety, and violence prevention.

Dr Bevan Rowland is a Registered Safety Professional, certified Chartered Generalist OHS Professional, and Chartered Professional Member of the Safety Institute of Australia. Bevan completed his PhD in the area of work-related road safety and has over 12 years academic research experience at CARRS-Q. Bevan is currently employed as a Policy Advisor (Fatigue Management) with the Australian National Heavy Vehicle Regulator.

Dr William J. Schell is Associate Professor in Industrial and Management Systems Engineering and Associate Director of the Montana Engineering Education Research Center at Montana State University, USA, with active research in engineering education and how leadership and culture impact process improvement. He is an elected Fellow of the American Society for Engineering Management.

Christopher Schlembach, University of Vienna, Austria. Researcher and Lecturer at the University of Vienna. Research fields: history of sociology, sociological theory, and qualitative research methods. Until 2016 Scientific Director of the Project “TraSaCu – Traffic Safety Cultures and the Safe Systems Approach.”

David A. Sleet, PhD, is a Senior Consultant on Injury Prevention at the Bizzell Group and an Adjunct Professor of Public Health at Emory University. He is a former Public Health Advisor at NHTSA and an Associate Director for Science at the U.S. Centers for Disease Control and Prevention (CDC). He is a charter member of the UN Road Safety Collaboration.

Klaire Somoray is a Research Officer and a PhD Student in the Centre for Accident Research and Road Safety Queensland (CARRS-Q), at Queensland University Technology, Australia. She has been working for CARRS-Q for over four years and had been involved in various projects within the work driving safety domain.

Dr Darren Wishart is a Registered Psychologist and Senior Lecturer at Griffith University. He has almost two decades of research experience in work driving safety, previously working at the Australian Road Research Board (ARRB) and The Centre for Accident research and Road Safety Queensland (CARRS-Q).

Preface

Barry Watson, Nicholas John Ward, and Katie Fleming-Vogl

Acknowledgments

Although safety culture is not a new concept, traffic safety culture is an emerging topic in the traffic safety field. The editorial team would like to recognize traffic safety practitioners and traffic safety organizations who have invested effort and resources toward traffic safety culture research and strategies. Their leadership in traffic safety, dedication to safe roads, and innovative approaches have moved traffic safety culture forward from theory into practice. Such investments will continue to expand the body of knowledge for traffic safety culture and further improve roadway safety for all.