Picking at an Old Scab in a New Era: Public Relations and Human Resources Boundary Spanning for a Socially Responsible and Sustainable World
Corporate Social Responsibility, Sustainability, and Ethical Public Relations
ISBN: 978-1-78714-586-3, eISBN: 978-1-78714-585-6
Publication date: 7 November 2017
Abstract
The time is right for renewed and updated attention to the relationship between public relations (PR) and human resources (HR) departments in the context of corporate social responsibility (CSR) and sustainability. For too long, conflict between the two practice areas has obscured opportunities for collaboration which benefits organizations and stakeholders. This chapter offers theoretical underpinnings for examining an interdepartmental, cross-unit working relationship between HR and PR – and advances a vision for why it is needed now.
Keywords
Citation
Pompper, D. (2017), "Picking at an Old Scab in a New Era: Public Relations and Human Resources Boundary Spanning for a Socially Responsible and Sustainable World", Pompper, D. (Ed.) Corporate Social Responsibility, Sustainability, and Ethical Public Relations (The Changing Context of Managing People), Emerald Publishing Limited, Leeds, pp. 1-33. https://doi.org/10.1108/978-1-78714-585-620181001
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited