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Positioning for Success: A Rose by Any Other Name

Laura Soto-Barra

Mary Glendinning

The Emerald Handbook of Modern Information Management

ISBN: 978-1-78714-526-9, eISBN: 978-1-78714-525-2

Publication date: 15 December 2017

Keywords

Citation

Soto-Barra, L. and Glendinning, M. (2017), "Positioning for Success: A Rose by Any Other Name", Matarazzo, J.M. and Pearlstein, T. (Ed.) The Emerald Handbook of Modern Information Management, Emerald Publishing Limited, Leeds, pp. 119-136. https://doi.org/10.1108/978-1-78714-525-220171005

Publisher

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited