Garuda Indonesia: To becoming a distinguished airline
Publication date: 1 January 2011
Abstract
Subject area
Strategic management, system control management (balance score card).
Study level/applicability
Post graduate student, managers.
Case overview
This case examines “Garuda Indonesia” the National Indonesia airline and its exceptional performance in recent years due to successful strategic decision making. This comprehensive case is structured in five parts highlighting: Garuda's recent success based on positive strategic management; Garuda's history and how it shaped its success against strong competition through effective leadership and the challenges it has overcome; an examination of the development within the Indonesian airline industry; a focused examination of strategic development with Garuda, including competition policy; operational planning and delivery; debt restructuring and product/service strategy; and an examination of the ongoing challenges, including governmental pressures and political maneuvering.
Expected learning outcomes
Students will identify opportunities and threats, including strategic issues derived from the external environment facing by Garuda Indonesia. Students will identify strengths and weaknesses from the internal environment faced by Garuda Indonesia. Students will develop strategic alternatives to inform business decisions. Students will give recommendations including priority planning for the next three to five years.
Supplementary materials
Teaching note.
Keywords
Citation
Munir, N.S., Prasetyo, A. and Kurnia, P. (2011), "Garuda Indonesia: To becoming a distinguished airline", , Vol. 1 No. 1. https://doi.org/10.1108/20450621111129654
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited