Stanley Shapiro: looking backward, a personal retrospective

Abstract

Purpose

This paper was written to put “on record” what, in retrospect, appear to the author to be the most significant aspects of his academic career, one that spans more than half a century.

Design/methodology/approach

The author begins by discussing his Wharton School experience (1957‐1964) and then traces how his activities and experiences at that time laid the groundwork for a number of career long themes (academic administration, pedagogy, and quasi‐governmental consulting) and academic interests (macromarketing, marketing history).

Findings

The author's Wharton School experiences and, more specifically, his contacts with Wroe Alderson and David D. Monieson did indeed shape his subsequent career.

Originality/value

This paper calls attention to certain events and research efforts that might otherwise be forgotten. It also serves as an example of one approach others might follow in preparing their own career retrospectives.

Citation

Shapiro, S.J. (2013), "Stanley Shapiro: looking backward, a personal retrospective", Journal of Historical Research in Marketing, Vol. 5 No. 2, pp. 244-252. https://doi.org/10.1108/17557501311316860