My life on Mt Olympus

Abstract

Purpose

The purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's article which first appeared in the Journal of Macromarketing in 1995.

Design/methodology/approach

An autobiographical description of the author's early years.

Findings

The paper reveals many of Stanley C. Hollander's personal thoughts, reflections and some regrets.

Originality/value

The paper provides valuable personal insights from the late Stanley C. Hollander.

Citation

Hollander, S.C. (2009), "My life on Mt Olympus", Journal of Historical Research in Marketing, Vol. 1 No. 1, pp. 10-33. https://doi.org/10.1108/17557500910941547