Recovering from terror: the Egyptian and Balinese experiences
Abstract
Purpose
This paper aims to analyze the recovery of the Balinese and Egyptian tourism industries after experiencing terrorist attacks, to see what can be learnt by Caribbean destinations.
Design/methodology/approach
The paper applies the principles of consumer behaviour to the observed behaviours of tourists in post‐crisis situations.
Findings
The Caribbean's dependence on the tourism industry for economic growth has made the region potentially more vulnerable to a crisis external to the industry, such as terrorism. Many Caribbean stakeholders are concerned about the potential impact of terrorism; however, recent events in Bali and Egypt have shown that the tourism industry is much more resilient than was first assumed.
Practical implications
Findings suggest that the effects of crises can be controlled by increasing the consumer's perception of value. Additionally, managing media coverage can be used to influence the perception of risk.
Originality/value
The paper provides an insight into crisis management in the tourism industry.
Keywords
Citation
Crawford, D. (2012), "Recovering from terror: the Egyptian and Balinese experiences", Worldwide Hospitality and Tourism Themes, Vol. 4 No. 1, pp. 91-97. https://doi.org/10.1108/17554211211198615
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited