Film tourism: sustained economic contributions to destinations
Abstract
Purpose
The purpose of this paper is to highlight the potential of film‐induced tourism to provide sustained economic contribution to destinations.
Design/methodology/approach
The paper takes the form of a literature review and identifies the economic contribution made by film‐induced tourism.
Findings
It is observed that film‐induced tourism only provides a sustained economic contribution to destinations in exceptional circumstances.
Practical implications
Destinations need to incorporate film as a functional component of their management. Managers need to focus on the subtle roles film plays in destination awareness, motivation, and image and expectation formation. This focus is best deployed in connecting film audiences with the destination, and tourist experiences available.
Originality/value
The paper questions the emphasis placed on film as a tourism‐inducing agent and at same time, illustrates that film has a subtle influence and this requires further emphasis by destination managers.
Keywords
Citation
Glen Croy, W. (2011), "Film tourism: sustained economic contributions to destinations", Worldwide Hospitality and Tourism Themes, Vol. 3 No. 2, pp. 159-164. https://doi.org/10.1108/17554211111123014
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited