Free Willy : the whale‐watching legacy
Abstract
Purpose
The purpose of this paper is to explore contemporary issues in film tourism with reference to the growth in related tourism fields.
Design/methodology/approach
The paper examines the relationship between growth in dolphin and whale watching and the popularity of the Free Willy series of films.
Findings
Observes that films can significantly influence aspects of ecotourism, especially in terms of the expectations of tourists.
Practical implications
The paper illustrates how new tourism niche markets are strongly influenced by nature‐related films and discusses the implications for tourism stakeholders.
Originality/value
The paper reviews and reveals the potential for film‐induced ecotourism.
Keywords
Citation
Wearing, S., Buchmann, A. and Jobberns, C. (2011), "
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited