Strategic alliances: tools for constructing the future
Abstract
Purpose
The purpose of this article is to develop a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios.
Design/methodology/approach
This paper presents strategic alliances as one fundamental tool in the process of constructing the future. The alliances are based on prospective scenarios, within strategic interactions.
Findings
The central key is the view of the most probable future as a NASH balance point. This point identifies not only a balance of forces, but also the negotiation limits for each actor and therefore the strategic alliances possible. The alliances, if achieved, create a “super actor”, destabilizing the original balance, and creating a new balance point, and therefore a more likely new future.
Originality/value
This article develops a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios.
Keywords
Citation
Franco, F.L., Canen, A.G. and Pizzolato, N.D. (2011), "Strategic alliances: tools for constructing the future", Business Strategy Series, Vol. 12 No. 2, pp. 84-97. https://doi.org/10.1108/17515631111114886
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited