Creating competitive edge through improved customer relationship management
Abstract
Purpose
The purpose of this paper is to highlight some of the Best Practices for Improved Customer Relationship Management.
Design/methodology/approach
This article describes some of the Best Practices for Improved Customer Relationship Management. Case studies, success stories, and statistical examples are used to highlight some of the Best Practices.
Findings
Case studies, success stories, and statistics.
Originality/value
This session highlights some of the Best Practices for Improved Customer Relationship Management.
Keywords
Citation
Pal Singh Toor, T. (2009), "Creating competitive edge through improved customer relationship management", Business Strategy Series, Vol. 10 No. 1, pp. 55-60. https://doi.org/10.1108/17515630910937797
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited