Business visualization: a new way to communicate financial information

Abstract

Purpose

This article introduces a new way of presenting financial results, information and priorities as a dynamic three‐dimensional, colorful and live landscape that provides a rich, deep understanding of business on a conceptual level.

Design/methodology/approach

The article demonstrates how business visualization facilitates the communication of the financial results for individual companies, as well as for comparing companies and for following a company through time.

Findings

Business visualization does not replace the use of traditional financial statements, but complements them to give a sense of relationships and priorities. It provides the tangible, concrete representation people need for a conceptual grasp of the big picture as a prerequisite for understanding the meaning inherent in abstract numbers.

Practical implications

Business visualization makes big‐picture financial information understandable to everyone, promoting buy‐in, credibility, effective decision‐making and training. It facilitates competitive analysis, provides a competitive edge, assists in global communication and the identification of trends, and generally increases speed and accuracy of communication.

Originality/value

The article introduces a completely new way of communicating financial information.

Citation

Helweg‐Larsen, R. and Helweg‐Larsen, E. (2007), "Business visualization: a new way to communicate financial information", Business Strategy Series, Vol. 8 No. 4, pp. 283-292. https://doi.org/10.1108/17515630710684330