Avoiding cultural misconceptions during globalization of tourism
International Journal of Culture, Tourism and Hospitality Research
ISSN: 1750-6182
Article publication date: 12 October 2010
Abstract
Purpose
The purpose of this editorial is to introduce the current special issue of research related to cultural misconceptions during the globalization of tourism.
Design/methodology/approach
The four peer reviewed articles presented in this special issue are introduced.
Findings
All of the research articles examine the potential or actual result of misconceptions when different cultures interact. Culture identity is a common theme throughout the articles. Sub‐themes include how cultural identity is changed (positively or negatively) when other cultures interact. The data collection sites include: Zakopane, a small village of 30,000 residents located in the Tatra Mountains in the South of Poland; Ubud, a village in Bali, Indonesia; Great Britain and Ireland; Shandong, China; and a framework to compare data collected throughout different cultures in Asia. The first two articles presented examine the influence of tourism on a village. The third article focuses on service providers working in large cities. The fourth article examines what is considered to be the fastest growing tourist destination (i.e. China). Finally, the last article provides the reader with a theoretical framework.
Originality/value
The special issue on misconceptions addresses how the interaction of different cultures, for all the benefits, may also have negative repercussion on the host country and tourist. Instead of the traditional all white American sample, this call generated global insight. This article provides an introduction
Keywords
Citation
Bickle, M.C. and Harrill, R. (2010), "Avoiding cultural misconceptions during globalization of tourism", International Journal of Culture, Tourism and Hospitality Research, Vol. 4 No. 4, pp. 283-286. https://doi.org/10.1108/17506181011081460
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited