Children’s television programming

Abstract

Describes how educational media company Sesame Workshop has applied research to the development and evaluation of children’s TV programming; Sesame Workshop was the creator in 1969 of the “Sesame Street” TV series, which intentionally blended entertainment and education, and it has now teamed up with Applied Research and Consulting LLC (ARC). Explains the historical background to television research, and the development by Sesame Workshop and ARC of New Kid City, a prototype media environment for children, and later of Noggin, an interactive “place to go” with a website and children’s TV channel. Illustrates the application of the Sesame Workshop approach in one of its programmes, “Rechov Sumsum/Shara’a Simsim”, which is aimed at Israeli and Arab/Palestinian children.

Citation

Cohen, M., Guciardo, S. and Schneider, J. (2002), "Children’s television programming", Young Consumers, Vol. 3 No. 4, pp. 3-13. https://doi.org/10.1108/17473610210813565