Broadcasting commercial advertising using bluetooth technology

Abstract

Wireless technologies have enhanced applications mobility in no small way. They have created new and increasing number of human‐related challenges particularly in the areas of wireless‐based applications such as Mobile Marketing (Marketing). Bluetooth wireless technology is a completely new method through which devices within a short radius can communicate effectively. This paper explores wireless technologies world for marketing purposes, focusing on Bluetooth as an example to build a system that provides an interactive Bluetooth station for marketing purposes. The Bluetooth station includes Bluetooth profile (OBEX), server, and client applications.

Citation

Malik S. Al‐Salman, A. (2006), "Broadcasting commercial advertising using bluetooth technology", International Journal of Web Information Systems, Vol. 2 No. 2, pp. 135-141. https://doi.org/10.1108/17440080680000107