Linking flexibility and entrepreneurship to the performances of SMEs in export markets
Journal of Manufacturing Technology Management
ISSN: 1741-038X
Article publication date: 15 March 2011
Abstract
Purpose
The main purpose of this paper is to explore how small and medium‐sized firms (SMEs) are meeting market needs in their export marketing strategy (EMS).
Design/methodology/approach
A combination of research methods were adopted including expert interviews and a survey among 212 SME exporting firms in the manufacturing industry.
Findings
The study offers insight into how exporting firms need to consider different market aspects in their EMS. It confirms the importance of product quality and the significance of flexibility in relation to local export markets. The study highlights a need for service to the market, in addition to a need for fulfilling service requirements when the firm is established in the local market.
Research limitations/implications
The research is limited to SMEs in the manufacturing industry.
Originality/value
The paper contributes to the interface between marketing and entrepreneurship in an international context. The managerial implications emphasize the importance of flexibility in the international market entry.
Keywords
Citation
Rundh, B. (2011), "Linking flexibility and entrepreneurship to the performances of SMEs in export markets", Journal of Manufacturing Technology Management, Vol. 22 No. 3, pp. 330-347. https://doi.org/10.1108/17410381111112701
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited