A Study on the Creative Value Innovation Strategy and Creative Value Design

Abstract

In order to achieve sustainable growth in the era of global competitiveness, a speedy and flexible strategy is needed in the fast changing management environment. For this purpose, strengthening the core confidence in the organization along with acquiring competitive advantages that cannot be easily copied by competitors should be done based on dealing with needs from customers and markets positively. In this study, the creative value innovation strategy and creative value design methodology will be presented to improve company competitiveness.

Citation

Koon Lee, K. and Park, Y.H. (2006), "A Study on the Creative Value Innovation Strategy and Creative Value Design", Asian Journal on Quality, Vol. 7 No. 3, pp. 82-91. https://doi.org/10.1108/15982688200600029