Integrating quality function development and interpretive structure model to establish a product family: A case study

Abstract

Purpose

The purpose of this paper is to establish a product family that can satisfy various market needs and share design elements.

Design/methodology/approach

The paper applies quality function development to understand the correlation between customer needs and product design. The priority sequence and correlation of these design elements will be determined using the interpretive structure model.

Findings

This approach will reduce repeated design effort and reduce unnecessary cost and time. The designer can simultaneously and efficiently meet various market and customer needs.

Originality/value

The company can open up more markets for greater profit and advantages. The paper uses “the market need and BIKE product redesign” as the example for the proposed approach.

Citation

Lee, Y., Huang, S. and Tsai, C. (2010), "Integrating quality function development and interpretive structure model to establish a product family: A case study", Asian Journal on Quality, Vol. 11 No. 1, pp. 97-115. https://doi.org/10.1108/15982681011051868