Post Millennial Meanderings on the Culture of Creativity
Journal of Research in Marketing and Entrepreneurship
ISSN: 1471-5201
Article publication date: 1 July 2001
Abstract
This paper offers some thoughts on the current state of play in creative thinking and practice, and how we as entrepreneurial marketers might embrace an alternative methodology in order to promote an improved understanding of business.
Keywords
Citation
Fillis, I. (2001), "Post Millennial Meanderings on the Culture of Creativity", Journal of Research in Marketing and Entrepreneurship, Vol. 3 No. 2, pp. 75-81. https://doi.org/10.1108/14715200180001478
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited