The German cellular market: a case of involuntary competition?
Philipp M. Nattermann
(McKinsey & Company, Inc, 55 East 52nd Street, New York, NY 10055‐0183, USA)
200
Abstract
Examines empirical evidence of firm behaviour over time in Germany’s cellular market. Shows operators concentrated initially on product characteristics competition, to avoid price competition. Posits decreasing degrees of product differentiation, not increasing operator numbers, was the chief cause of price decline.
Keywords
Citation
Nattermann, P.M. (1999), "The German cellular market: a case of involuntary competition?", info, Vol. 1 No. 4, pp. 355-365. https://doi.org/10.1108/14636699910801124
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited