The price of telecom competition: counting the cost of advertising and promotion
Douglas A. Galbi
(Federal Communications Commission, 1919 M Street, NW, Washington DC 20554, USA)
641
Abstract
Considers some costs with regard to long distance telephone services in the USA, particularly advertising and promotional expenses for US long distance telephone services between 1988 and 1997. Discusses shaping competition and advertising and promotional expenses, using Tables to give added emphasis. Concludes it is important to seek facts and make policy pragmatically.
Keywords
Citation
Galbi, D.A. (1999), "The price of telecom competition: counting the cost of advertising and promotion", info, Vol. 1 No. 2, pp. 133-139. https://doi.org/10.1108/14636699910800972
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited