Will mobile virtual network operators succeed in Korea?
Abstract
Purpose
This study aims to analyze how the mobile virtual network operator (MVNO) market in Korea will evolve, the opportunities and/or threats of network operators and how the MVNO market will be forged in the future.
Design/methodology/approach
This study provides competitive analysis, market evaluation and current regulatory assessment of the Korean MVNO marketplace.
Findings
While there are many positive prospects of MVNO in Korea, a series of complicated techno‐economic issues arise.
Practical implications
The current development of MVNO sheds light on the growing challenges of the dynamics of industry, regulation and technology.
Social implications
While MVNOs continue to flourish in some markets, their diffusion in other regions is often very limited and continues to drastically decrease.
Originality/value
The results suggest a sustainable ecosystem of MVNO and propose an appropriate policy to promote MVNO diffusion.
Keywords
Citation
Shin, D. and Chung, S. (2012), "Will mobile virtual network operators succeed in Korea?", info, Vol. 14 No. 3, pp. 48-67. https://doi.org/10.1108/14636691211223229
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited