The emergence of the internet to deliver video programming: economic and regulatory issues
Abstract
Purpose
The purpose of this paper is to explore the impact of the internet as an emerging video distribution platform and to analyze the corresponding emerging economic and legal issues.
Design/methodology/approach
The paper describes the historical evolution of the business model for the television business and, using a layered model of communications, identifies issues that accompany the growth of the internet as both a complement and a competitor to existing distribution platforms.
Findings
As video is increasingly distributed using the internet, a new business model is developing that possesses characteristics such as, unbundled content, irrelevance of geographic exclusivity, irrelevance of structured time or structured release, and new business combinations, alliances, and ventures.
Practical implications
Public policy makers throughout the world are faced with the need to update, replace, and/or revise existing regulations that govern the relationships between and among traditional video distribution platforms, such as over‐the‐air and cable/satellite providers, as the internet emerges as a viable video distribution platform.
Originality/value
The paper provides a summary of key economic (such as the network‐affiliate relationship) and regulatory issues (such as leveraging economic power in the physical and logical layers into the applications and content layers and the extension of content regulation) that are developing as the internet emerges as a video distribution platform.
Keywords
Citation
Meisel, J. (2007), "The emergence of the internet to deliver video programming: economic and regulatory issues", info, Vol. 9 No. 1, pp. 52-64. https://doi.org/10.1108/14636690710725067
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited