Broadband pricing strategies
Abstract
Purpose
This article seeks to consider why broadband technologies have been so successful in reaching such a large number of new users so quickly, and what characteristics of its pricing have made this possible.
Design/methodology/approach
Examines the different pricing strategies available, and their impact on broadband markets and prices, as well as some of the issues involved in measuring broadband prices.
Findings
Pricing strategies have major implications for the future development of telecommunication markets, as they are dismantling the constructs on which telecommunication services have historically been priced (namely, distance, time and location). Broadband pricing strategies, especially the growing trend towards flat‐rate pricing, promise to transform the revenue streams and expansion of communication services in future.
Originality/value
The findings, based on analysis of a unique price database across 145 countries, will be of value to operators and regulators.
Keywords
Citation
Biggs, P. and Kelly, T. (2006), "Broadband pricing strategies", info, Vol. 8 No. 6, pp. 3-14. https://doi.org/10.1108/14636690610707455
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited