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Transparency on the Net: functions and deficiencies of Internet search engines

Marcel Machill (Marcel Machill is a consultant to the “Democracy and Civil Society” department at the Bertelsmann Foundation and leader of the Media Policy focus team. He is also a professor of general and special‐focus journalism with particular emphasis on international media systems at the University of Leipzig.)
Christoph Neuberger (Christoph Neuberger is an assistant lecturer at the diploma course of journalism studies at the Catholic University of Eichstätt‐Ingolstadt and, during the summer term of 2002, held the chair of communication science (with an emphasis on journalism) at the Westphalian Wilhelms University of Münster.)
Friedemann Schindler (Friedemann Schindler is the head of jugendschutz.net, the central body of the state youth‐welfare authorities for the protection of minors in media services.)

info

ISSN: 1463-6697

Article publication date: 1 February 2003

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Abstract

Search engines exist to help sort through all the information available on the Internet, but have thus fair failed to shoulder any responsibility for the content which appears on the pages they present in their indexes. Search engines lack any transparency to clarify how results were found, and how they are connected to the search terms. Thus, problems arise in connection with the protection of minors – namely, that minors have access, intentional or unwitting, to content which may be harmful to them. The findings of this study point to the need for a better framework for the protection of children. This framework should include codes of conduct for search engines, more accurate labeling of Web site data, and the outlawing of search engine manipulation. This study is intended as a first step in making the public aware of the problem of protecting children on the Internet.

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Citation

Machill, M., Neuberger, C. and Schindler, F. (2003), "Transparency on the Net: functions and deficiencies of Internet search engines", info, Vol. 5 No. 1, pp. 52-74. https://doi.org/10.1108/14636690310473890

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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