Social cognitive theory in technological innovations

Abstract

Purpose

The aim of this paper is to understand the behavior that Australian youths have towards wireless application protocol (WAP) banking.

Design/methodology/approach

This paper is based on a quantitative study of the youth market in Australia. Social cognitive theory is utilized to support a conceptual model that is empirically tested.

Findings

The major finding from the research is that the conceptual model is partially supported which indicates the immaturity of WAP technology.

Originality/value

Social cognitive theory provides a useful explanation for youth's intentions to use WAP technology in the banking industry. The youth market is an early adopter of technology that presents a good indicator of future market potential.

Citation

Ratten, V. and Ratten, H. (2007), "Social cognitive theory in technological innovations", European Journal of Innovation Management, Vol. 10 No. 1, pp. 90-108. https://doi.org/10.1108/14601060710720564