Market orientation, learning orientation, and innovation capabilities in SMEs: An extended model
Abstract
Purpose
The purpose of this paper is to examine the nomological relations among market‐orientation, learning‐orientation and innovativeness in medium‐sized business (SMEs) of developing countries.
Design/methodology/approach
The study involves a questionnaire‐based survey of managers from small‐sized‐firms operating in Turkey. A total of 157 usable questionnaires were received from managers. These were subjected to a structural equation modeling (SEM) analysis.
Findings
The results show that firm innovativeness positively affects firm performance; firm learning‐orientation positively influences firm innovativeness; firm market‐orientation positively impacts firm learning orientation; firm learning‐orientation mediates the relationship between firm market‐orientation and firm innovativeness; and firm market‐orientation indirectly impacts firm performance via firm innovativeness and learning.
Practical implications
This study has implications for SEMs aiming at increasing their performance and innovativeness.
Originality/value
The interrelationships among a firm's market‐orientation, learning‐orientation, and innovativeness are an important research area for investigators in the literature of management, strategy, and marketing. However, most of the empirical studies were conducted in large‐scale firms in developed countries and ignored small and medium‐sized business (SMEs) in general, and in developing countries in particular. The results offer both theoretical and managerial implications.
Keywords
Citation
Keskin, H. (2006), "Market orientation, learning orientation, and innovation capabilities in SMEs: An extended model", European Journal of Innovation Management, Vol. 9 No. 4, pp. 396-417. https://doi.org/10.1108/14601060610707849
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited