Making it work in Romania: Mental Health NGOs develop their marketing strategies

Abstract

This article describes the partnership between Hamlet Trust and Romanian mental health NGOs to develop local marketing strategies. All the NGOs are seeking to create employment opportunities for their members whilst raising sustainable independent revenue to fund their activities. The article explores some of the lessons learnt over the last year and identifies some pointers for the future.

Citation

Cutler, P. and Shears, J. (2001), "Making it work in Romania: Mental Health NGOs develop their marketing strategies", A Life in the Day, Vol. 5 No. 3, pp. 21-26. https://doi.org/10.1108/13666282200100020