The power of story in organisations
Abstract
Asked to name the most powerful communication tools, few business people would be likely to list storytelling amongst them. That, however, may be changing, as organisations are re‐awakening to the potential of one of the oldest forms known to man of passing on knowledge. In the UK, organisations ranging from large retailing firms to government agencies are finding that working with story is a highly effective way to facilitate internal and external communication, develop teams and leadership skills, and to engage the attention of clients and customers.
Keywords
Citation
Collison, C. and Mackenzie, A. (1999), "The power of story in organisations", Journal of Workplace Learning, Vol. 11 No. 1, pp. 38-40. https://doi.org/10.1108/13665629910250960
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited