Intercultural communication: a key element in global strategies
Abstract
Notes that today, most large‐ and medium‐size businesses conduct operations globally. Communication crossing national boundaries ‐ international communication ‐ is not necessarily different from any other communication activity. However, intercultural communication, that is, communication activities among people of different cultures, is different. Discusses many cultural factors and language differences in global communication, as well as precedence and improvement in global communication.
Keywords
Citation
Spinks, N. and Wells, B. (1997), "Intercultural communication: a key element in global strategies", Career Development International, Vol. 2 No. 6, pp. 287-292. https://doi.org/10.1108/13620439710178684
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited