The many faces of English: intra‐language variation and its implications for international business
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 June 1999
Abstract
Business people in the English‐speaking world tend to underrate the significance of language skills in general, and in particular, the importance of variation within the English language. This article considers the various types of English that are spoken throughtout the world and the implications for business transactions. Attention is paid to the problems that arise owing to the use of one type of English as opposed to another owing to the various forms of distortion and misunderstanding that arise. Attitudes towards different varieties of English are also considered in terms of a possible negative impact on negotiation of business dealings in general. The impact of ways of learning English is outlined and some suggestions made as to how to overcome the problems that arise through intra‐language variation in business.
Keywords
Citation
Bloch, B. and Starks, D. (1999), "The many faces of English: intra‐language variation and its implications for international business", Corporate Communications: An International Journal, Vol. 4 No. 2, pp. 80-88. https://doi.org/10.1108/13563289910268115
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited