Strategy selection to enhance exports of the Malaysian electrical and electronic industry
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 1 March 1999
Abstract
Presents the findings of 700 CEO/senior managers regarding general strategy and competitiveness in the Malaysian electrical and electronic industry. Outlines four major strategies, cost, differentiation, cost‐price and marketing/focus. Addresses the question, “is the battle to the low‐cost, low‐price vendor?” Uses two case studies, IBM and Samsung as examples to emulate for long term survival.
Keywords
Citation
Abdul Rashid, Z. and Chacko, G.K. (1999), "Strategy selection to enhance exports of the Malaysian electrical and electronic industry", Asia Pacific Journal of Marketing and Logistics, Vol. 11 No. 1, pp. 16-27. https://doi.org/10.1108/13555859910764543
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited