A Cross‐cultural comparison of value systems and consumer ethics
Cross Cultural Management: An International Journal
ISSN: 1352-7606
Article publication date: 1 December 2005
Abstract
Given the in creasing globalisation of economies, a growing number of marketing firms are expecting more of their profits to be derived from international sales. However, failure to account for or understand the effects of differences in consumers' cultural values on decision‐making will hinder a marketer's efforts to expand internationally. Using samples of Middle‐eastern and US consumers, the study found cultural values and consumer ethical beliefs to be significantly different between the two groups. In addition, these cultural values explained a significant part of the variation in consumer ethical beliefs in both cultures.
Keywords
Citation
Ford, C.W., Nonis, S.A. and Hudson, G.I. (2005), "A Cross‐cultural comparison of value systems and consumer ethics", Cross Cultural Management: An International Journal, Vol. 12 No. 4, pp. 36-50. https://doi.org/10.1108/13527600510798123
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited