The cultural impact of globalisation: economic activity and social change
Cross Cultural Management: An International Journal
ISSN: 1352-7606
Article publication date: 1 September 2002
Abstract
The term “globalisation”, although ubiquitous, has lost precision due to the fact that it can be applied in diverse ways. Here, multiple implications of globalisation are discussed in order to clarify its impact upon modern business and vice versa. In specific, the concepts of homogenisation, polarisation, and hybridisation are examined. By comparing these models to earlier paradigms (such as those provided by the Enlightenment and the Romantic Movement), more precise discussions of globalisation result. The concept of dialectics, furthermore, provides a valuable tool to use when analysing the process of hybridisation.
Keywords
Citation
Asgary, N. and Walle, A.H. (2002), "The cultural impact of globalisation: economic activity and social change", Cross Cultural Management: An International Journal, Vol. 9 No. 3, pp. 58-75. https://doi.org/10.1108/13527600210797433
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited