Using scenarios to focus R&D

Abstract

This paper focuses on the role of scenarios in planning research and development (R&D). R&D programs often focus on the technology, which is relatively forecastable. But the products that are the ultimate output of R&D programs will have to succeed a world in which lifestyles and society are changing. By using scenarios to explore alternative views of the future, R&D programs can be designed to anticipate change, to watch for signs of the changes, and to be more robust. The paper describes in some detail an example of using scenarios for an information and communication technology R&D program. The implications for corporate planners are detailed.

Citation

Ringland, G. (2003), "Using scenarios to focus R&D", Strategy & Leadership, Vol. 31 No. 1, pp. 45-55. https://doi.org/10.1108/10878570310455042