The market competition of Saudi small‐sized manufacturing firms: an exploratory study
International Journal of Commerce and Management
ISSN: 1056-9219
Article publication date: 20 November 2009
Abstract
Purpose
The purpose of this paper is designed to address the nature of small manufacturing firms in Saudi Arabia, their products, customers, suppliers, and prevailing competition.
Design/methodology/approach
This paper uses a survey of 85 firms and collects data relevant to the study objectives.
Findings
The small manufacturing firms in the Kingdom operate in a competitive environment and are actively engaged in market research relevant to market needs and customer loyalty. These firms are mostly owned by Saudi nationals.
Practical implications
The paper offers managers and researchers various avenues to compete in a market that experiences economic growth.
Originality/value
The paper is exploratory in nature. It provides a unique insight into the nature of business environment in the manufacturing sector.
Keywords
Citation
Maghrabi, A.S., Jefery, Y.A. and Bin Sabbaan, S.A. (2009), "The market competition of Saudi small‐sized manufacturing firms: an exploratory study", International Journal of Commerce and Management, Vol. 19 No. 4, pp. 309-320. https://doi.org/10.1108/10569210911008485
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited