Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/10610429610119405. When citing the article, please cite: Alan Dick, Arun Jain, Paul Richardson, (1996), “How consumers evaluate store brands”, Journal of Product & Brand Management, Vol. 5 Iss: 2, pp. 19 - 28.

Citation

(1997), "Erratum", Pricing Strategy and Practice, Vol. 5 No. 1, pp. 18-24. https://doi.org/10.1108/09684909710155529